SMCNYC主题演讲亮点:Beat The BUZZR & Brand Vs. Retail

On Tuesday, May 21, at Streaming Media NYC, a series of morning keynotes featuring leading industry figures covered a wide range of topics, including how Microsoft and Fremantle are gamifying FAST and capitalizing interactive TV, 以及与Crackle关于品牌与零售的激烈辩论, Uber Advertising, IAB, and Witz About Her.

Warner Bros. 发现展示了新的内容产品, Ad Solutions, 以及年度先期活动中备受尊敬的人才

2024年5月15日，星期三，华纳兄弟. Discovery (WBD) held its annual Upfront presentation at New York City's Madison Square Garden. 主题是“让它发生在这里”,《百家乐app下载》领导层强调了其在不断发展的媒体格局中的强大定位, facilitating optimized reach for brands via new ad formats and sophisticated advertising and measurement solutions.

英国广播公司计划管理过渡到普遍访问流媒体电视

UK broadcasters, including the BBC, have said that delivering TV over the air is no longer economically viable and envisage an increased reliance on broadband networks for video streaming in the future. In a comprehensive report submitted to the UK government regarding the future of TV distribution, regulator Ofcom found widespread support across the sector for TV services continuing to be available to all but no shared view about how to achieve this. Adrian Pennington lists the three broad strategies Ofcom outlined instead and the challenges for achieving them.

SMNYC Sneak Preview: CTV vs. 移动——与YumCrunch、Sling、Vevo、Telly和Totem的价值争论在哪里

On Monday, May 20, at Streaming Media NYC, Mike Duffy of YumCrunch will be moderating a debate about the current value of CTV vs. Mobile. 确认小组成员是Sling Freestream的Kent Rees, Hedvig Arnet of Vevo, Dallas Lawrence of Telly, and Steve Crombie of Totem will discuss how to recognize generational and cultural differences in who, how, and where viewers consume their content and in how user experiences and monetization strategies are crafted for each platform, along with finding the value proposition for each in the current landscape and where the key content categories of premium, niche, 还有社会因素.

Vevo at the IAB NewFronts: Short-Form Optimization for FAST, CTV, OTT, and Programmatic

On Thursday, May 2, Vevo, 世界领先的音乐视频网络, 在2024 IAB NewFronts上展示了“观看更多音乐”. 所涉及的主题包括实现覆盖面的挑战, recency, relevancy, 以及当前流媒体生态系统中的测量, 品牌安全和透明度在FAST中的重要性, Vevo在CTV领域的持续扩张, 以及成为全球最大的程序化交易电视网络的雄心.

Q&A: AI在广告与伦勃朗的科里·特雷菲莱蒂

Cory Treffiletti, CMO of Rembrand, discusses the company's innovative use of programmatic generative AI for virtual product placements, along with how speedily AI is developing within the advertising industry and the ways it is upending the traditional media buying process.

NAB 2024:颠覆性流媒体行业的顶级新技术

Exciting new and (mostly) AI-driven tools and services from NAB 2024 that very specific problems, from shooting great iPhone footage to automatically creating short clips to providing live low-latency translation and captioning to creating customized radio programming to building purpose-driven social communities.

流媒体预览:计算而冷却与Netflix, Adeia, the Greening of Streaming, 以及帮助我流媒体研究基金会

On Wednesday, May 22 at Streaming Media NYC, Dom Robinson, Founder, 流媒体的绿化和导演id3as/Norsk, will moderate an all-star panel of leading streaming technology providers and innovators to discuss how to make media's tech stack more cost and energy efficient and implement sound and sustainable best practices throughout the media supply chain, with insights from Sujana Sooreddy, Netflix的高级首席软件工程师, Serhad Doken, CTO of Adeia, and Tim Fore-Siglin, 帮助我流媒体研究基金会的创始执行董事.

为你的装备提供动力的AI真的是AI吗?

在人工智能出现之前，许多被贴上“人工智能驱动”标签的产品都在做同样的事情. But labeling their familiar features as "powered-by-AI" makes the same tech seem fresh and innovative.

流媒体纽约预览:订阅处方与Philo, Bango, Lightswitch, and Hub Entertainment Research

5月21日，周二，在纽约流媒体，Lightswitch的联合创始人 & CEO of Monica Villar will moderate an all-star panel exploring the ever-shifting landscape of subscription streaming television. Confirmed panelists include Philo Head of Business Development and Partnerships Adam Salmons, Bango VP Marketing Giles Tongue, 以及Hub Entertainment高级顾问Mark Loughney.

流媒体纽约预览:痛苦的应用程序与nbc, Hearst, and Hub Entertainment Research

On Tuesday, May 21 at Streaming Media NYC, Hub Entertainment Research Principal Jon Giegengack will moderate an all-star panel on streaming app design and the challenges of delivering smooth, satisfying, 以及跨一系列平台的一致用户体验. 确认的小组成员包括nbc环球导演, 创意产品香农麦肯齐和赫斯特电视高级副总裁, 流媒体服务安德鲁·菲茨杰拉德. 

以流媒体2024年春季流媒体状态调查为例

The teams at StreamingMedia.com 以及帮助我流媒体研究基金会 are getting a jump on spring by releasing the Spring 2024 edition of the State of Streaming survey. 这项调查是我们每年两次对整个流媒体行业的调查. Take the survey today and help us understand just how the streaming landscape has shifted in the past six months.

埃文·夏皮罗揭示了索尼、任天堂、迪士尼、Meta等公司第四季度的真相

Read Part Three of our recap of Evan Shapiro's Q4 keynote earnings analysis from Streaming Media Connect 2024, 在那里，他揭开了大M&像索尼、任天堂、迪士尼、Meta和More这样的电子行业玩家.

Evan Shapiro Reveals the Q4 Realities for Alphabet, Amazon, Apple, Microsoft, and More

随着第四季度财报电话会议为2023年划上句号，M&电子行业制图师埃文·夏皮罗毫不留情地对这种实时反应做出了回应, 深入挖掘数据，让政治顾问们负起责任, giving Streaming Media Connect attendees an unvarnished view of the industry that they won't get anywhere else. Read Part Two of our recap of Shapiro's Q4 keynote earnings analysis from Streaming Media Connect 2024.

MWC24: 5G滞后，6G和量子等待

Even while telco operators are scarred by their experience rolling out and paying for 5G, 人们的注意力转向了它的继任者6G, 哪个将从2030年开始被采用.

埃文·夏皮罗揭开M的帷幕&E Q4 Earnings Reports

Major media and entertainment companies' quarterly earnings calls ought to pull back the curtain on what's really happening in the industry, 但他们通常会把不讨人喜欢的数据隐藏在专家的说辞中, 在场的媒体很少会提出足够尖锐的问题来引出真实的故事. 随着第四季度财报电话会议为2023年划上句号，M&电子行业制图师埃文·夏皮罗毫不留情地对这种实时反应做出了回应, 深入挖掘数据，让政治顾问们负起责任, giving Streaming Media Connect attendees an unvarnished view of the industry that they won't get anywhere else.

消费者XR面临现实考验

XR technology is forecast to rocket from a market value of $55 billion in 2023 to $490 billion by 2030, 它既承载着希望，也承载着谜题. 虽然企业对企业使用XR已经站稳脚跟, 消费者应用程序未能摆脱炒作的影响.

MWC24:运营商努力让5G获得回报

在世界移动通信大会上，人工智能是未来的热门话题, operators debated how to recoup money from the millions of dollars poured into 5G networks, with repeated better regulation, wider cooperation, 并承诺不会重蹈5G的覆辙.

即时回放:流媒体连接2024

流媒体于2月19日至22日举行了第13届Connect虚拟会议, 2024, 由媒体行业制图师埃文·夏皮罗担任主持人和主持人. 夏皮罗以充满活力的主题演讲拉开了会议的序幕, digging deep into the Q4 earnings call data to hold the spin doctors accountable and giving an unvarnished view of the industry. 其他亮点还包括迪士尼的达纳·麦格劳的主题演讲, titled Disney Advertising, Understanding Audiences: How Disney Advertising Leverages Data Science and Insights to Empower Advertisers, 另外还有几个小组讨论了应用流媒体UX设计等主题, scaling CTV advertising, measuring FAST success, and AI.

如何优化家庭共同观看，建立动态伙伴关系， & Know When to go IO or Programmatic

What are some of the best approaches for advertising strategies that incorporate both direct and programmatic partnerships, and how can advertisers looking to expand their reach best optimize the rising trend of co-viewing experiences? Jennifer D'Alessandro, Future Today的广告销售和营销主管, 领先的CTV货币化解决方案提供商, 提供了一些关于流媒体市场当前趋势的关键见解.