全球推出已有两年, Facebook Live’s product manager shares a look back at the way Live has brought people and communities together via key innovations, and how the interactivity of Live is inspiring new video experiences for people and publishers on Facebook.

结合了世界上最大的观看派对和对错过的天然恐惧, 社交直播视频是今天必看的电视节目. 新常态是能够随时随地观察发生的每件事，而且是实时的. 随着越来越多的观众切断有线电视，观看习惯转向社交媒体, 问题是:社交平台正在成为新的有线电视吗? This panel looks beyond the white noise to talk social live programming and the media partnerships that shape how video is consumed.

未来几年，OTT的收视率将超过有线电视, it has never been more important to learn to navigate the challenges of delivering live linear programming. 自动化带来的麻烦, ingest, encoding, metadata, and ad insertion, linear content strategy must also include a conversation of getting it there and keeping it running around the clock. This discussion centers around how to properly package and integrate live linear content for OTT distribution.

流媒体到多个目的地已经成为一种规则，而不是例外. The increased availability of hardware encoders and cloud distribution solutions has made it easier than ever to stream to multiple viewing points and platforms. 从白色标签网站和应用程序到Facebook等平台, Twitter, and Twitch, 让你的内容出现在整个网络从未如此简单. This session discusses current technologies and the costs associated with the multidistribution of live video.

数据包、缓存、边缘、GO! 你的直播有多实时? 落后一点都不好玩. Live blogs, Twitter feeds, 电视传输的速度可能会破坏每个在线用户的现场体验. 从现场活动和娱乐到电子竞技和在线游戏, 几乎每个实时流都可以从减少延迟中获益. 但是有这么多的影响因素，你能控制的只有这么多. 不要让往返时间让你夜不能寐. 从低延迟流的大师那里了解延迟的重要性.

Leaders in live streaming present case studies that take you behind the scenes of some of the industry’s biggest success stories. 

每一段内容都讲述着两个故事. 当观众按下“播放”按钮时，故事就会被讲述出来,每个内容都有一个故事，告诉玩家可以在哪里玩. 第二个故事是在元数据中讲述的. This presentation will examine the myriad factors that must be addressed to deliver the right programing with associated information from machine to machine, 以及一个成熟的内容交付策略来考虑每个因素. It’s a critical, 日益复杂的函数, 如今，需要考虑的因素比以往任何时候都多. Content providers must perform a flawless balancing act to optimize content monetization in an ocean of mobile screens, 合同的限制, live events, 有针对性的区域规划.

讨论主题包括:

-可供选择的内容馈送-不再只是体育

-解决地面线性传输的复杂性

- SCTE 224:现代元数据管理

-标准化和自动化线性元数据工作流

-使用SCTE 224进行审计和验证

在克里斯·费特纳25年的媒体生涯中，他一直是一名摄影师, editor, 世界上一些最有影响力的娱乐公司的制作人和技术领导者. 在Netflix任职期间，他领导了公司4K和HDR制作流程的转型. 为了这次主题演讲，克里斯召集了一个创意小组 & technology professionals to discuss bridging the technical divide between creative storytelling and innovations in consumer consumption on streaming platforms. 这将是一个令人兴奋的会议，涵盖热门的制作主题，如HDR, 4K, immersive audio, 更宽的色域. Don’t miss this in-depth discussion about the challenges of bringing new technologies to the creative ecosystem.

Leaders in live streaming present case studies that take you behind the scenes of some of the industry’s biggest success stories. 详情即将公布!

For years, broadcasters and content distributors have searched for fully proven methods of streaming live events and video on demand content globally at the highest quality over commodity Internet. 然而，现有的解决方案不可靠(或不可能)!) on challenging and unpredictable network conditions; latency and distance dramatically impaired performance. Until now. 来了解IBM aspa流媒体视频解决方案, 由FASPStream提供支持, 能否提供卫星和光纤的高质量传输体验, 而是通过更实惠和广泛可用的标准IP网络, 还有“零延迟”." As a result, 许多人看到了一直使用双向电路的好处, 显著降低配送成本, 并支持更灵活的工作流集成.

You know it, I know it, 我们都知道:多个目的地的直播有助于提高观众参与度. 但你有没有评估过，在“点赞”的表面层面之外，同步直播的价值,” “thumbs-up,” and “shares?“它们创造的价值比人们想象的要多. Let’s dig deeper and discuss the power simulcasting has in creating a more inclusive online environment, 以及建立更牢固的外部和内部关系. 通过检查不同的用例, we earn a better understanding of why this phenomenon continues to take various industries by storm.

拙劣的设计和实现是优秀内容的敌人. 不管你的观众有多想看你的OTT内容, 正是互动工具和易于使用的玩家让他们不断回访. 让用户下载应用程序或访问你的网站只是成功的一半. 他们到达那里后会看到和感觉到什么? 构建引人注目的用户体验可能是一个巨大的挑战. This panel explores digital platform and player design proven to drive viewer engagement and brand loyalty.

社交平台一直在与低质量的用户体验作斗争. 但在他们打击假新闻的努力中, spam, 以及无意义的内容, 他们的算法变化可能会产生意想不到的后果. 视频直播的不可预测性和病毒式传播特性, 在阻止什么之间找到平衡是很困难的, protect, 或者传递给他们的观众网络. 屏幕上的文字太多, 错误的关键字, or the painfully slow review process to boost a post—all can set you back when trying to engage with your audience. 这个小组讨论了改变社会算法的方式, ranking systems, 质量评估对直播视频也有影响.

社交媒体可能赢得了胜利, 但新的捕捉和显示技术正在带来新的现场体验. 专门的流媒体应用程序的想法可能看起来过时了, but that hasn’t stopped media companies and publishers from investing lots of time and resources into developing the next generation of destination viewing. 同时出现在任何地方都没有坏处, 但社交网络会继续主导并取代传统的观看习惯吗? Or will people get lost in content overload and move back to a more premium and focused environment? 加入这个小组，因为他们试图预测直播的未来.

人们越来越多地通过新渠道消费新形式的内容. Join Google’s Rachel Berk to learn more about Google’s efforts in providing new experiences in entertainment and to gain insights on where video is headed next. 

ATTENTION ALL ATTENDEES: Attend the Closing Keynote Session for your chance to win a LiveU Solo and SlingStudio Prize Package valued at over $3,500, courtesy of LiveU. 必须在场才能赢! Learn more.